
OUR STORY
Foregger Energy Solutions was founded in 2024 with the conception of TRUE. The idea emerged when founder Lassiter Foregger, on a dune-surfing trip deep in the desert, encountered a gas station where diesel was priced at $7.15 per gallon. Watching large trucking units drive endlessly through the intense desert heat, she reflected on the immense fuel costs and environmental impact these cold storage trucks must bear. Motivated by her technical expertise and passion for sustainability, Lassiter envisioned a solution to reduce fuel consumption and emissions. This vision became the foundation of TRUE, a pioneering step towards eco-friendly cold storage transportation.
OUR MISSION
Redefining Cold Storage Trucking
At Foregger Energy Solutions, our mission is to revolutionize the cold storage and trucking industries by making sustainable technology accessible, efficient, and economically viable. We are committed to reducing the environmental impact of diesel-dependent refrigeration units through innovative solutions like TRUE.
As automotive technology rapidly advances, we see an opportunity—and a responsibility—to bring the trucking industry up to par with modern, eco-friendly standards. By merging advanced regenerative technology with practical applications, we empower trucking businesses to lower fuel costs, decrease emissions, and adopt cleaner, smarter technology. Our goal is to lead the way in creating energy-efficient alternatives that support both the environment and long-term business growth, driving the trucking sector into a sustainable future alongside other automotive innovations.
Our Journey So Far

MARKET INTEGRATION
Partnership Development
Collaborating with trucking companies and distributors to establish channels for widespread adoption, we work closely with industry leaders to ensure TRUE reaches fleets that can benefit the most from its fuel-saving and emission-reducing capabilities.
Training & Support
Providing comprehensive training and technical support for smooth integration into fleet operations, our team ensures that drivers, technicians, and managers are well-equipped to maximize the benefits of TRUE.
Scalable Solutions
Offering flexible options to suit various fleet sizes and configurations, TRUE is designed to seamlessly adapt to diverse operational needs within the cold storage trucking industry.